DESIGNER HANIEH AHMADZADEH believes that wearing beautiful clothes makes women feel beautiful inside and encourages them to love their body. Developed from an understanding of the female body, she creates her patterns from classic cuts with a modern touch to enable women to feel chic and beautiful. Colours are inspired by nature, a palette which, she believes, we all love.
Hanieh grew up in Tehran – Iran. At the age of 23, moved to London to experience the world of art. She graduated with her BA in Textile Design from the Chelsea College of Art in 2007 and stepped out into the commercial world of fashion with Hanieh Fashion in 2009, along with a dream of presenting her collections to fashion lovers all around the world. Her main focus has been on bespoke evening wear for special occasions, with particular attention to the customer’s requirements and to designing a style to best fit their particular body shape.
Iran is a land full of culture with a long history in design. The country is famous for its handicrafts, from carpets to glass and ceramics. Growing up in Iran and seeing all the attention and work that is put into each article, motivates Hanieh to pay special attention to the details of each piece that she creates.